When CEO Jean Thompson founded jCOCO in 2012, her mission was two-fold: elevate the way people experience chocolate and turn an everyday indulgence into an opportunity to make a difference. Working directly with a small Peruvian chocolate maker ensures full traceability and sustainable farming practices - and the best flavor profile possible. To preserve these practices for the future, they cut out the middlemen and pay their farmers directly, ensuring they take home substantially above the industry average for fine cacao. By supporting origin cacao from small farms, you’re helping ensure a thriving future for farmers - and chocolate in general. In addition to paying fair wages, 10% net profits go to support cocoa farmers to ensure a thriving future for this precious fruit.