In 2004, the idea emerged of having a cube of premium Belgian chocolate on a stick to dissolve in hot milk and end up with a cup of mouth-watering hot cocoa. About a year later, this unique concept was launched as “Choc-o-Lait.” The brand took everything and everyone back to its roots, to the good old times, to that warm and cozy feeling people get when being able to enjoy true craftsmanship. It turned out to be a true hit… not just in the finer delicacy stores, but also in food service throughout over 40 countries.